• marketing by design

    marketing by design

    Creative Design and Marketing

    welcome
  • online services

    online services

    Web - Search - Promotion - Social

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  • print services

    print services

    Brand - Advertising - Collateral - Direct Mail - Promotions - Signage

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Marketing by Design is a full-service creative and marketing agency that specializes in developing, maintaining and evolving small business marketing strategies. We strive to communicate the value of your business’ products or services, and recognize the importance of engaging new prospects and retaining customers or clients… all within an affordable budget. So let’s get started!

Marketing Services

Explore our many marketing and advertising services.

Great Businesses Start with Great Creative.

We believe successful businesses require great visual communications and strategic marketing choices. Attractive design sets the tone for your company and establishes trust with your audience. More importantly, it establishes the perceived value of your product or service. A small investment in design can be one of the best choices your company will make. All our projects start with incredible design and intelligent marketing that come together to create real impact.

Brand Strategy

In real estate, it’s “location, location, location.” In business, it’s“brand,brand, brand.” Branding strategy is a collection of techniques that create and differentiate your products and services from the competition. Branding centers around reputation, identity, character and quality and includes visual items such as logos, graphics, and visual elements and creative associated with your business.

Visual Communications

Design is creativity made visual. Design establishes brand and creates a quickly identifiable “face” that differentiates and promotes your business while increasing sales, service requests and your customer base. Shoppers consistently cite quality as one of the most important criteria in their purchasing decisions.

Creative Content

Creative content furthers a strategic marketing approach that focuses on creating and distributing valuable, relevant, and attention-grabbing content to attract and retain a clearly defined audience. Content marketing separates your business’ message from the thousands each potential customer sees every day.

Collaboration and Integration

Client collaboration is the key in building successful branding and marketing campaigns. Our creative process begins with clear communications and a “good ear” for our clients’ needs and expectations. From this starting point, an integrated and comprehensive marketing campaign can be developed and implemented.

Sell Locally, Market Globally.

The incredible convenience and accessibility of the internet for consumers is one of the biggest advantages of online marketing. Website design and development is a core part of this strategy. And, online marketing can provide a gateway to a new audience and to grow your customer base, all the while ensuring converting customers into sales and services.

Websites

We exist in a digital world. A website is a necessity for any business today. A professionally-designed and built website is perhaps the most effective way to be found, advertise, and communicate with prospects and customers. And, you want that first impression to be a good one.

Online Advertising

Internet advertising allows any business to quickly, easily, and efficiently reach your target audience within an affordable budget. CPM, CPC, CPA, Google AdWords, Facebook Ads, Search Ads, Display Ads — it can quickly devolve into a daunting alphabet soup of terms. But we can assist in navigating these choices and maximizing your next online campaign.

Email Marketing

Small business owners are looking for ways to connect and build relationships with their leads and customers. If your business is not using email marketing to do that, then you are missing out on a powerful opportunity to generate revenue and build audience.

Search Engine Marketing

Search traffic is already interested in your products and services. Pulling traffic to your business can be more effective than pushing traffic through advertising. Every business needs to invest in search engine marketing. Optimizing your website’s content maximizes organic traffic from search engines. You are losing money every day your website is not optimized in the search engines.

Analytical Reporting

Analytics helps you get a deeper understanding of your customers so you can deliver better experiences and drive results. Effective reporting and analytics uses the collection of the data to provide businesses with valuable information that will assist in making insightful marketing decisions. It makes it easy to understand how your strategies are engaging with your audience, so you know what’s working and what’s not.

Social Engagement and Marketing

Social engagement is a substantial part of every marketing strategy, and the benefits of this cost-effective resource is a phenomenal marketing opportunity. Social Media Marketing (SMM) and Paid Social Media (PSM) create and share content on social media networks for marketing and branding goals that drives audience engagement and builds a loyal base of clients and customers. They are critical parts of their overall digital marketing strategy.

Ecommerce

Selling goods or services online has reshaped the modern marketplace. Lower costs, always open, national and even global sales, gaining new customers through search and higher sales capacity can augment your brick and mortar… or even replace it completely!

Robert Franssen – Marketing by Design: Web Services

Print Establishes Your Brand

Business cards, stationery, brochures, posters and other types of printed materials often remain in offices or homes for months or even years after they are received. The benefits of print media extend farther than most people think. There is something to be said about the feeling of legitimacy that comes from print. Printed and branded materials are an excellent way to establish your brand. When a customer or prospect reads a printed piece, they are more engaged for a longer period of time.

Advertising

A strategic campaign of print advertising leverages your marketing communications while expanding your audience. Print publications consistently offer readers high-quality, reliable content that offers unmatched credibility for advertisers. While digital advertising can deliver quality content through personalized and cost-effective communications.

Print Collateral

Print is still very much alive. It offers many types of media to inform potential customers about your products or services. Success may depend on how well you communicate what you have to offer and a variety of marketing materials such as brochures, leaflets, flyers, door hangers, posters can accomplish that for your business. Printed materials give customers something tangible to read over.

Direct Mail and Postcards

The advantage of direct-mail advertising is that it is highly targeted and measurable with easily purchased mailing lists of potential customers. And, it is typically run in conjunction with an online marketing campaign.

Promotional Merchandising

Personalize your brand with merchandise that your clients can display at their business or in their home. This is a proven and effective marketing method that will capture people’s attention and help draw in potential customers over time.

Display and Outdoor Advertising

Whether you are just starting a small business or are an established company that has been around for years, there is no denying the fact that display advertising plays an important role by making a strong visual impact upon your prospective customers. From billboards to point-of-sale displays, they remain a valuable type of advertising that often leads to more sales.

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The Process

There are no shortcuts to achieve success in marketing.

Meeting

Planning

Designing

Developing

Testing

Delivering

111+ Happy Clients to Date
1254+ Cups Of Coffee this Year
218+ Projects this Year

So Let's Get Started!

Tell us more about your project

Great Clients... Great Relationships.

Nothing says how much your work is worth beyond the value it represents for the client.

READY TO ROCK? LET'S TALK!

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About Us

We Measure Our Success by Your Success!

Marketing by Design (MBD) focuses on design, marketing and advertising for a variety of clients, both locally and nationally. With extensive experience in print and online campaigns, MBD understands that outstanding design is the first component of successful marketing. A focused strategy for marketing, with an eye on budget, can boost a business’s bottom line. MBD can provide a comprehensive and cohesive action plan to promote your business across both online and print platforms gaining the most traction for best results for your budget.
Located along the imposing and beautiful Wasatch mountain range near Park City, Utah, MBD’s scope of clientele reaches from the sun-drenched Pacific to that great city to the East. So we have experience in a variety of markets and industries.
We look forward to working with you.

+ Behind the Scenes

Robert Franssen
Marketing by Design :: Creative Design and Marketing Agency

I started my career as an art director with two Los Angeles-based westside advertising agencies servicing a wide variety of clients. I relocated to Utah and continued to work remotely for a Los Angeles-based commercial real estate start-up. I was tasked to develop and manage their many websites, as well as design collateral for print and digital marketing campaigns. I also managed many diverse freelance client’s marketing needs for both print and digital projects.

Now, I am marshaling that experience into Marketing by Design with my team to serve your marketing and creative needs. I hope to hear from you and look forward to speaking with you!

Robert Franssen | Creative Director/Owner

Marketing by Design – Robert Franssen Signature


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